For Zerorez, I take the lead in managing the design and proofing processes for all print and digital ads. My role includes ensuring that all materials adhere to the brand’s guidelines, from verifying promo codes to checking color accuracy and ensuring font consistency. Each project undergoes a rigorous proofing process before being sent to the final proofing team, reducing the risk of errors. I also manage the quarterly redesign of print ads, collaborating with the team to set goals, develop concepts, and present designs for approval.

In addition to print materials, I oversee the creation of digital ads, including social media, display ads, and email templates. Each month, I lead a complete creative overhaul of social media imagery and copy, testing and adjusting designs weekly to optimize performance. I ensure that the email templates we produce visually align with the broader quarterly design process, maintaining brand consistency across all channels. By keeping a close eye on both print and digital aspects, I help Zerorez deliver compelling, cohesive campaigns that engage our audience.

My role also involves project management, coordinating timelines, and making sure all assets, from QR codes to ad templates, are ready on schedule. By rotating imagery and ensuring consistent messaging across platforms, I ensure that our ads remain fresh, on-brand, and highly effective in reaching our target audience.