Cascade AIDS Project
Stats in just one year:
22.4%
463,722
Views
Growth Rate
Art Auction Intro
Concept Development & Creative Direction | Scriptwriting & Message Framing | Video production
This video was produced, coordinated, and directed by me in collaboration with my colleague, Dustin. Each year, Cascade AIDS Project hosts its largest fundraiser, the Art Auction. For this year’s event, we created an introductory video designed to quickly and clearly highlight our services while maintaining a sense of levity and approachability.
Jon From Our House
Story-driven video production | Video editing & post-production | Fundraising-focused storytelling
This video was fully coordinated, produced, and edited by me as part of a fundraising outreach campaign. The goal was to engage potential donors through email and mailed letters directing viewers to the video online. We chose a testimonial-based approach to highlight the experience of a client receiving services from Our House, a program that provides 24-hour integrated health and housing services to people living with HIV.
Drag Interview
Audience-targeted content strategy | Short-form social video production | Platform-optimized editing
This video was fully coordinated, produced, and edited by me to showcase our services for individuals seeking HIV testing. I collaborated with a colleague who is also a drag performer with deep insight into Portland’s nightlife to ensure the content felt authentic and resonant. The video was strategically edited for optimal performance on TikTok and Instagram, with the goal of growing engagement among 18–25-year-olds, an audience previously underserved by our content strategy. As a result, this became our highest-performing video to date.
11.8k
88.1%
Views From Non-Followers
Views