URM wanted to introduce a trail mix that felt local and aligned with their Merchant’s Craft Soft Drink, requiring packaging that showcased vibrant colors and reflected the spirit of the greater Northwest. The product was to be sold across the region, celebrating local purchasing and supporting "Your Northwest" neighbors. Initially, we designed the packaging with a friendly Bigfoot character to embody the Pacific Northwest vibe. However, we quickly recognized the opportunity to incorporate more elements of the Northwest by including characters inspired by local wildlife.

To enhance our design, we named each trail mix flavor and created unique characters that resonated with the Northwest theme. "Rocky Rainer," named after the iconic Mount Rainier, features a playful sasquatch. "Big Sky Blend," inspired by the vast skies of the Montana region, showcases a kind bear. "Cascade Cranberry," which highlights the vibrant Cascade Range, depicts a cheerful blue jay, while "San Juan Crunch," drawing inspiration from the serene San Juan Islands, features a fun otter. Throughout the design process, we ensured that URM's existing logo was prominently integrated into the packaging. The character and mountain designs were applied to two different bag sizes, giving each flavor a distinct and appealing look while maintaining brand consistency.

This creative approach resulted in eight distinct packaging designs now available in all URM stores, offering customers a visually engaging and regionally themed option in the snack aisle. If you find yourself there, be sure to snag a bag and check out our work!